25-Year-Old Cameron Armstrong, CEO/Founder Of Online Swimwear Brand Kitty And Vibe Completely Changed The Swimsuit Design And Shopping Process
By Ellie Zimmerman
Created by the 26-year-old girl boss Cameron Armstrong, the swimwear line Kitty and Vibe has a revolutionary size model that is changing the bathing suit game. Kitty and Vibe was inspired by founder Armstrong’s life filled with saggy bathing suit bottoms that never seemed to fit properly. After seeing many of her friends face similar issues with bathing suit fit and inconsistency in sizing, Armstrong was determined to create well fitting, body loving, and secure swimwear. In order for the brand to be body loving and empower all women, Kitty and Vibe includes a variety of sizing choices, including plus sizes up to 2x. Cameron Armstrong measured many women and found their hip sizes identical, (which is how traditional bathing suits are sized) however; the women differed in the sizes of their inseams, which she determined is a more accurate basis of sizing bottoms. This technique based on inseam size or “kitty to bellybutton” as Armstrong named it allows for better fitting suits across the board. “Kitty to belly button” also provided the first part of the name of Kitty and Vibe. Kitty and Vibe’s purpose is to awaken and fuel self love for a kinder world, so the brand sends “intention cards” with each purchase. These cards contain instructions to open spotify, scan a QR code and listen to a “vibe playlist” created by the brand. Your next step is to dance around your room in your new bathing suit to the playlist and get groovy. Armstrong believes that this allows the suit to become “her friend rather than her enemy.” Kitty and Vibe’s reversible, seamless, double lined, and tagless swimwear has become an incredible source of confidence and self love for women of all shapes and sizes.
Peek into Adventure – A New Female-Founded Travel Co.
By Natalie Wexler
Amazon can deliver literally anything from shampoo to a tiny house in a matter of hours/days depending on the region of the country you live in. Food delivery services such as Postmates, Grubhub, Seamless, etc. can bring the experience of eating in your favorite restaurant to your living room. Browsing the Internet opens up an expanse of information that can mentally transport you anywhere. With everything at our fingertips, there are very few reasons to leave the house.
Peek is looking to change that.
Peek is a travel app founded in 2011 by Ruzwana Bashir and Oskar Bruening for the purpose of creating a database of vetted, high quality travel experience vendors for tourists to do research on their destination, plan out their itineraries/look at Peek curated ones and book their experiences all in one place.
On the website, a user can type in their destination and see what’s offered, input the dates of their trip, or just browse by types of experience such as scuba diving or cooking.
Currently, Peek has over 20,000 activities on their platform along with 800,000 verified user reviews. They have activities offered in a plethora of destinations such as New York, Los Angeles, Miami, San Francisco, Paris, Cancun and more.
Checkout what Peek has to offer here.
Two New Beauty Lines Being Launched in September
By Chloe Cornell
There is no shortage of celebrity makeup brands, but the world has to make room for two more! This month both Lady Gaga and Victoria Beckham (formerly known as Posh Spice) are launching their own beauty brands, each of them reflecting their founder’s mantras.
Lady Gaga has revealed that makeup has played an important role in her life, giving her confidence and helped her express herself through the creation of Lady Gaga. She wrote on Instagram, “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.”
Gaga also explained that this was a labor of love and that she was deeply involved in every aspect of the brand. “Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me,” she wrote. “This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance.” She continued, “We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself.”
The brand, Haus Laboratories will be available on Amazon and its website hauslabs.com. “Just like with my music, I wanted everyone to have access to it,” she explained to Allure Magazine. Created with her makeup artist Sarah Tanno, the line will include RIP Lip Liner, Le Riot Lip Gloss, and a liquid-to-powder shimmer called Glam Attack, each of which come in six shades.
Victoria Beckham’s beauty line will include makeup, skincare, fragrance and wellness products. She told Fashion Network, “I want something very focused. To make the sort of products that I need in my own life.” Beckham is also committed to clean beauty and sustainability, saying “It’s about being very sustainable, since all the packaging is post-consumer and about keeping the quality high, but being more democratic. So, we are pushing prices a little lower,” she said. The brand will be officially launched in September likely at her show during London Fashion Week, and will be available on her own website. You can sign up on her website now to be alerted when it arrives. https://us.victoriabeckham.com/pages/beauty
