At the 2024 New York Fashion Week, Tory Burch showcased a collection that embraced the essence of sport but not in the typical sense of sportswear. Instead, Burch channeled the spirit of athleticism through garments that emphasized movement and freedom. This new direction was a change from her signature preppy style, incorporating more versatility in the designs.
One major piece featured ultra-light suede pants with a rope belt, paired with a skin-tight sweater in bright red and white. This combination reflected Burch’s focus on textures and minimalistic prints for this season. Other key looks included transparent white jersey shirts with ruffled detailing, paired with brown wool trousers, and wrap dresses that embodied elegance while maintaining a sense of ease and comfort.
The collection was presented in a unique venue on the top floor of the former Domino Sugar Factory in Brooklyn, with beautiful views of the Manhattan skyline. This season also marked the 20th anniversary of her brand, which has evolved significantly over the years, moving beyond the preppy bohemian aesthetic she was initially known for.
Burch’s collection aligned with a broader theme seen across the fashion industry this season, where designers, particularly women, are pushing boundaries and redefining their brands. While maintaining elements of continuity in her work, Burch is consciously evolving her style, seeking new ways to explore design and texture, all while retaining her brand’s core values of timelessness and sophistication.
